Lip’Shinin Marketing, LLC. (“we,” “us,” “our”) is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Statement (“Statement”) describes how we handle information that can be used to identify you (“Personal Information”), which may include your name, address, email address, phone number, marketing preferences, opinions, etc. This statement applies to this website and our mobile applications, and provides guidance to visitors and users of the Site who are residents of the European Union (“EU”), the European Economic Area (“EEA”), and/or the state of California about the nature of the personal data/personal information we collect and process about them. Our Statement is designed to comply with applicable laws and regulations, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the California Consumer Privacy Act (“CCPA”), to ensure the privacy and security of personal information. All terms referenced in this Statement not otherwise defined are defined by their meaning under the GDPR and/or the CCPA.

This Statement does NOT apply to information collected by:

  • Us offline or through any other means, including on any website operated any third party (including our affiliates and subsidiaries); or
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Site.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you agree to this Statement. This Statement may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. By using our websites, mobile apps, and services, you hereby consent to these terms.

This Privacy Statement describes how we collect, use, share, and protect your Personal Information, and the choices you have regarding your Personal Information. We encourage you to read this Privacy Statement. If you have any questions contact us at


  1. Sources of Personal Information
  2. How We Use the Information We Collect
  3. How We Share Your Personal Information
  4. Your Choices Regarding Your Personal Information
  5. How We Protect Your Personal Information
  6. Customer Specific Disclosures
    1. Contract Customers
    2. Nevada Residents
    3. California Shine the Light Law
    4. California Consumer Privacy Act
    5. Canadian Residents
    6. European Union (EU) Residents
  7. How to Contact Us
  8. Privacy Statement Updates


We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”).

Personal information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.
  • Information excluded from the CCPA’s scope, like:
    • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

We receive Personal Information from the following: Information You Provide Us Directly. We collect personal and transactional information (purchase-related history) which you provide us directly, for example, in connection with a purchase, or a promotion.

Information Collected Through Automated Technologies. We use cookies, tags, web beacons and other technologies to track and collect browsing, purchase activity, and personal information. A “cookie” assigns you a unique identifier so that we can recognize you each time you re-enter our Site, allowing us to recall where you’ve previously been on our Site and help you track the pages you view on our Site. Cookies help us deliver a better Site experience to our users.

The information collected from a cookie is sometimes called “clickstream.” We use this information to understand how our users navigate our Sites, and to determine common traffic patterns, including what other external sites the user is visiting from. We may also use this information to make site navigation and product recommendations and to help redesign our Sites, better personalize content, banner ads, and promotions that you and other users will see in an effort to make your experience on our Sites more efficient and enjoyable.

You have choices with respect to information collected from the use of cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject all cookies, you will be unable to access those services or activities that require the placement of cookies. Further, certain aspects of the Sites may not function properly if you set your browser to reject all cookies.

Information We Receive from Other Parties. We may obtain information about you from other sources for purposes such as prospecting and/or enhancing the information you have provided.

To learn more about automated tracking technologies, contact us by email at


Our Sites are intended to be used by other businesses and adult customers. We do not knowingly collect any Personal Information about minors under the age of 13 (or under the age of 16 for California residents). No information should be submitted to or posted on our Sites by minors.


Personal Information may be used for the following purposes:

Our Products & Services. We use Personal Information to process and fulfill your orders, refunds or exchanges, requests for products, services or information, and to provide customer service.

Other Uses. We use Personal Information for other reasons, including conducting sales research and analysis; preventing or mitigating fraud and credit risk; and complying with legal matters, investigations, and applicable laws and regulations.


Except as outlined below, where required by applicable laws, we will not disclose your Personal Information to third parties without your consent.

We may share your Personal Information with other parties in the following instances:

With Our Third Parties: To process transactions or provide products or services on our behalf, including but not limited to providers of product delivery services (for example, UPS and FedEx) and website analytics (for example, Akamai).

For Marketing Purposes: To notify you of offers for products or services that may be of interest to you. We do not share credit card or other financial information for marketing purposes.

For Corporate Transactions: In connection with a merger, acquisition or sale involving all or a portion of our company.

Other Reasons: To: (a) satisfy applicable law, regulations, legal process or valid governmental request; (b) enforce the terms of use applicable to our services, (c) detect, prevent or mitigate fraud or security or technical issues; or (d) protect against imminent harm to the rights, property or safety of our company, our customers or the public as required or permitted by law.


a. To Stop Certain Collection and Use of Your Personal Information:

Marketing Emails, Texts and Mail

You can stop promotional emails from us by using the “unsubscribe” link on our promotional emails.

You can stop marketing text messages, by replying “STOP” our promotional text messages.

You can stop promotional postal mail by contacting us via email at

Interest Based Advertising

Some of our websites support Interest Based Advertising efforts by Third Parties. Industry groups such as the Digital Advertising Alliance have developed services to help you manage your Interest Based Advertising preferences.

Do Not Track

Some browsers have a “Do Not Track” feature that lets you send a request to websites to not track your online activities. We, like many other retailers, do not honor those requests.

b. To Change or Correct Your Personal Information

At any time, you can request access to your personal information, request that any inaccuracies be corrected, or request that comments or explanations be added to records about you.

You may contact us with changes as described in the Contact Us section. To prevent unauthorized changes, we may ask for certain information to verify your identity before we process such requests.

Although we will do our best to make your requested changes, in some cases for example, if it requires a disproportionate technical or practical cost or effort or if it conflicts with our legal obligations or business requirements, we may be unable to do so completely. Should this occur, we will communicate that to you.


We employ reasonable technical, physical and administrative safeguards to protect your Personal Information and require Third Parties with whom we work to do the same. However, we cannot guarantee your information will be completely safe against unauthorized access. Please use caution when sharing your information with others and take appropriate measures to protect the confidentiality of your username and password.

If you think the Personal Information you provided to us has been improperly accessed or used, or if you suspect that unauthorized purchases have been made on our websites using your Personal Information, please Contact Us immediately.

Our websites may contain links to, or plugins or widgets from, social media or other websites operated and maintained by Third Parties. These properties, which we do not control, operate independently and have their own privacy practices and statements, which we encourage you to review.


a. Contract Customers

If you are a contract customer and would like to opt-out of receiving promotional postal mail and/or email from us, please notify your Account Manager. You may still receive promotional postal mail or email from other affiliated companies and Third Parties if they have received your email or postal address from other sources or as a result of their own transactions or experiences with you. You will also continue to receive promotional postal mail or email if you request to hear from us again.

b. Nevada Residents

Under Nevada SB 220, Nevada residents may submit an opt-out request regarding the sale of their Personally Identifiable Information (PII) collected through a website or online service. Where applicable, you may submit your request to Opt-Out of the sale of Personal Information to Third Parties by submitting a request at:

c. California Shine the Light Law

Under California Civil Code sections 1798.83–1798.84 California residents may request the names and addresses of affiliated companies and categories of Personal Information we share for their direct marketing purposes. If you are a California resident and would like to make such a request, please Contact Us.

d. California Consumer Privacy Act of 2018

California residents have the following rights:

1. The Right to Disclosure

We have collected the following categories of personal information from our consumers within the last twelve (12) months: